Asked by Ramanan Srinivasagopalan on Jun 27, 2024

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The advantage of offering a price promotion during periods of low demand to shift some of the demand into a slow period is

A) a demand pattern that is less expensive to supply.
B) very high inventory costs because inventory needs to be carried from period to period.
C) in the fact that a firm could get by with a smaller,more expensive factory.
D) much of the expensive capacity would go unused during most months when demand was lower.

Price Promotion

A marketing strategy that temporarily reduces the price of a product or service to stimulate consumer purchasing.

Low Demand

A situation where the desire and need for certain products or services are beneath expectations, often leading to surplus inventory and reduced sales.

Slow Period

Times of low activity or demand in a business or industry, often marked by reduced sales or production.

  • Recognize the role of pricing and promotion in shaping demand.
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BA
Bennett AdjayeJun 30, 2024
Final Answer :
A
Explanation :
By offering a price promotion during periods of low demand, the firm can stimulate demand and shift some of it into a slower period. This means that the demand pattern becomes less volatile and more predictable. This reduces the need for expensive inventory costs and allows the firm to operate with a smaller, more efficient production facility. Additionally, the lower demand during slower periods means that much of the expensive capacity would go unused, so offering a promotion during these times is a smart business decision. Overall, this strategy helps reduce the cost of supplying the demand and provides a more stable supply chain.