The address for obtaining tickets to a popular quiz show flashes on the TV screen,but the image disappears before Sergei has had a chance to write down the complete address.To his surprise,however,he has retained a momentary mental image of the five-digit zip code.His experience best illustrates ________ memory.

A) iconic
B) implicit
C) echoic
D) procedural

Iconic memory is the sensory memory that stores visual information for a very short period of time, typically less than half a second. In this scenario, Sergei was able to retain a momentary mental image of the zip code, suggesting that he briefly stored this visual information in his iconic memory. Implicit memory refers to memories that are not consciously recognized or remembered, such as riding a bike or tying your shoes. Echoic memory is the sensory memory that stores auditory information for a short period of time. Procedural memory refers to memory for how to do things or perform tasks, such as riding a bike or tying your shoes. None of these types of memory are specifically relevant to Sergei's experience in this scenario.