Taking the initiative to write to a company even though they haven't announced a job opening is called what?

A) Cold calling
B) Prospecting
C) Application letters
D) Cover letters
E) Canvassing

Cold Calling

The practice of approaching prospective customers or clients, typically via telephone, who has had no prior contact with the salesperson.

Prospecting

The process of searching for potential customers, clients, or buyers, typically in sales and marketing contexts.

Application Letters

Written communications by job applicants to employers, expressing interest in a position and detailing qualifications.