Sustainability is the idea that companies should be able to sustain production levels equal to consumer demand.

Sustainability

Refers to the practice of meeting the needs of the present without compromising the ability of future generations to meet their own needs, often focusing on environmental, social, and economic balance.

Production Levels

The quantity of goods or services that are produced within a given timeframe, reflecting a company's output capacity.

Consumer Demand

The desire and willingness of consumers to purchase goods and services at given prices.