Suppose you meet a new person on campus from a culture different from your own. You soon discover that your new friend has difficulty understanding what you mean by "self-esteem." You conclude that your friend probably comes from

A) an individualistic culture.
B) a collectivist culture.
C) a nonindustrial culture.
D) a large family.

The difficulty in understanding the concept of "self-esteem" suggests that the person comes from a collectivist culture where the focus is on the group rather than the individual. In collectivist cultures, there is less emphasis on individual achievement and more on harmony and cooperation within the group. This can result in a less developed sense of individual self-worth or self-esteem.