Some companies choose to engage in a deceptive marketing practice called __________, which involves misleading consumers into thinking that a product is more environmentally friendly than it actually is.

A) environmentalism
B) green marketing
C) LEED
D) eco-lableling
E) greenwashing

Greenwashing

The practice of making misleading or false claims about the environmental benefits of a product, service, or company to present an eco-friendly image.

Deceptive Marketing Practice

A misleading or false representation of a product or service in marketing activities to lure consumers into making a purchase.

Environmentally Friendly

Products, practices, or services that cause minimal harm to the environment.