Research suggests that the _____ might be strongest when the stimulus is presented outside of conscious awareness.

A) sleeper effect
B) mere exposure effect
C) primacy effect
D) recency effect

The mere exposure effect is the phenomenon that occurs when people develop a preference for things simply because they are familiar with them. Research suggests that this effect might be strongest when the stimulus is presented outside of conscious awareness, meaning that people might develop a preference for something even if they are not consciously aware that they have seen or experienced it before.