Research is not of much use to the sociological community,the subjects of the research,or the wider society if the researchers do not:

A) put actions into practice
B) prove theories unequivocally
C) publicize the results
D) connect with the mass media
E) believe in altruism

Publicize

To make something widely known or promoted to the public through various means of communication.

Sociological Community

A group of people living in a common geographical area or connected by shared interests and social interactions, studied within the context of sociology.

Altruism

The principle or practice of concern for the welfare of others, often at one's own expense or without expecting personal gain.