Regal Marine

A) no longer builds boats with any wooden parts.
B) designs and builds boat hulls by hand.
C) treats the product design decision as critical to its success.
D) gets its competitive advantage by being the low-cost producer of boats designed by others.
E) designs several new boats each year, but contracts other firms for their manufacture.

Competitive Advantage

is the attribute that allows an organization to outperform its competitors, often through superior quality, innovation, or cost efficiency.

Product Design

The process of creating new products by conceiving, designing, and iterating, focusing on both functionality and appearance.

Boats

Small to medium-sized vessels primarily designed for the transportation of people or goods across water bodies, differing in terms of size, shape, and capacity.