Refer to Case 6.1.The source of Martin's production and quality problem is an example of which influence on attitudes?

A) ​Rewards and punishment
B) Role models​
C) Peer or reference group​
D) Culture​

The source of the production and quality problem is rooted in the culture of the workers in the Midwest, who believe that they should figure it out on their own and not ask questions. Martin's program to incentivize asking questions had little effect until he found a respected role model, Carmen, to be the first to ask questions and break the cultural norm. The issue is not related to rewards and punishment, peer or reference group influence, or a lack of appropriate role models.