Asked by Balraj Chahal on Jul 05, 2024
Verified
Rather than conducting just one SWOT analysis, marketers should conduct a series of analyses, each focusing on a specific product/market combination.
SWOT Analysis
A strategic planning tool used to identify and understand the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.
Product/Market Combination
The pairing of a specific product with its target market segment, aiming at optimizing its appeal and sales.
- Acquire knowledge on the theory and implementation of SWOT analysis.
Verified Answer
BL
Briana LegerJul 07, 2024
Final Answer :
True
Explanation :
Conducting a series of SWOT analyses for different product/market combinations allows marketers to tailor their strategies to specific contexts and identify unique opportunities and threats for each scenario, leading to more effective and targeted marketing plans.
Learning Objectives
- Acquire knowledge on the theory and implementation of SWOT analysis.
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