Qualitative research is:

A) a representation of numbers and symbols.
B) an interpretation of collected words.
C) words displayed in numeric form.
D) a synthesis of word and numbers.

Qualitative Research

A method of research characterized by its aims at understanding concepts, thoughts, or experiences rather than collecting numerical data, focusing on the "why" and "how" of decision making.

Interpretation

The act of explaining or elucidating the meaning of information, data, or actions.

Numeric Form

The representation of data or information in numbers rather than in text or verbal form.