Pricing obstacles refer to situations in which the pricing policies for a product lead to an increase in variability of orders placed.

Pricing obstacles can create uncertainty and inconsistencies in customer demand, leading to fluctuations in order quantities. This can happen when a product is priced too high, making it unaffordable for certain customers, or when pricing is too complex or confusing, causing customers to hesitate or delay their purchasing decisions. These obstacles can ultimately affect a company's revenue and profitability.