Asked by Lionell Martin Jr on Jul 03, 2024
Verified
Paulo's family has owned and operated a small chain of conventional supermarkets for many years. Competition from a variety of other kinds of retailers has adversely affected the business. To address the new competitive reality, Paulo wants to apply what he recently learned as a marketing major and he has recommended that his family's business should
A) emphasize fresh, locally sourced perishables.
B) target the broadest possible customer base.
C) eliminate customer frills and extras.
D) offer fewer private-label brands.
E) offer more national brand packaged goods and few perishables.
Conventional Supermarkets
Traditional brick-and-mortar grocery stores that offer a wide range of food and household products, often including a bakery, dairy, meat, and produce sections.
Competitive Reality
The actual market conditions in which businesses compete for customers, including the level of competition, market share distribution, and current consumer preferences.
Locally Sourced Perishables
Food products that are obtained from local producers, ensuring freshness and supporting the local economy.
- Comprehend the strategies retailers use to combat market pressure.
Verified Answer
Learning Objectives
- Comprehend the strategies retailers use to combat market pressure.
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