Outline the traits of cultures characterized by traditional masculinity.

Answers will vary. In cultures characterized by traditional masculinity, assertiveness and materialism are valued. Men, the idea goes, should be assertive, tough, and decisive, whereas women should be nurturing, modest, and tender. Money and possessions are very important in this viewpoint, and performance is what counts. Achievement is admired. Please see the section "Cultural Differences and Work-Related Attitudes" for more information.