Other things the same, if a price change causes total revenue to change in the opposite direction, demand is

A) perfectly inelastic.
B) relatively elastic.
C) relatively inelastic.
D) of unit elasticity.

Total Revenue

The sum of money a company earns from selling its products or services, prior to deducting any costs.

Elastic

Describes a situation in which the quantity demanded or supplied of a good or service changes significantly as its price changes.

Inelastic

A characteristic of goods whereby a change in price leads to a relatively smaller change in the quantity demanded or supplied.