Organizational customers are likely to prefer functional departmentation rather than product departmentation.

Organizational Customers

Entities, such as businesses, governments, or non-profits, that purchase goods or services from another organization for internal use, resale, or to support their operations.

Functional Departmentation

The process of dividing an organization into departments or units based on the functions or roles they perform.

Product Departmentation

An organizational structure method where the company is divided into departments based on product lines or categories.