Asked by Konner Powers on May 29, 2024
Verified
One way marketers can trigger nostalgia in an individual is by:
A) increasing brand equity.
B) having the marketer's product present in their evoked set.
C) introducing a retro brand.
D) creating a new fashionable trend.
Nostalgia
A sentimental longing or affection for the past, often associated with happy personal memories.
Retro Brand
A branding strategy that revives or revitalizes a brand from a previous era, often appealing to nostalgia and vintage preferences.
- Examine the role of nostalgia in marketing strategies and its effect on the purchasing decisions of consumers.
Verified Answer
ZK
Zybrea KnightJun 02, 2024
Final Answer :
C
Explanation :
Introducing a retro brand can trigger nostalgia in individuals by reminding them of past experiences, products, or emotions associated with a previous era. This marketing strategy leverages the fond memories and sentiments people have for the past to create a connection with the product.
Learning Objectives
- Examine the role of nostalgia in marketing strategies and its effect on the purchasing decisions of consumers.