Asked by Konner Powers on May 29, 2024

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One way marketers can trigger nostalgia in an individual is by:

A) increasing brand equity.
B) having the marketer's product present in their evoked set.
C) introducing a retro brand.
D) creating a new fashionable trend.

Nostalgia

A sentimental longing or affection for the past, often associated with happy personal memories.

Retro Brand

A branding strategy that revives or revitalizes a brand from a previous era, often appealing to nostalgia and vintage preferences.

  • Examine the role of nostalgia in marketing strategies and its effect on the purchasing decisions of consumers.
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Zybrea KnightJun 02, 2024
Final Answer :
C
Explanation :
Introducing a retro brand can trigger nostalgia in individuals by reminding them of past experiences, products, or emotions associated with a previous era. This marketing strategy leverages the fond memories and sentiments people have for the past to create a connection with the product.