One technique that advertisers often use to influence consumers is celebrity endorsement. The logic works like this: If people like Catherine Zeta-Jones and repeatedly see T-Mobile products together with Catherine Zeta-Jones, then people will learn to associate T-Mobile with her and will in turn like T-Mobile more. That is, celebrity endorsement is expected to lead to ____. ​

A) operant conditioning
B) classical conditioning ​
C) vicarious learning ​
D) observational learning ​

Celebrity Endorsement

A marketing strategy where famous individuals are used to promote products, services, or causes due to their influence and appeal to the public.

Classical Conditioning

Classical conditioning is a learning process that occurs when two stimuli are repeatedly paired; a response that is initially elicited by the second stimulus is eventually elicited by the first stimulus alone.

T-Mobile

A multinational telecommunications company known for providing a wide range of wireless voice and data services.