________ offer a limited assortment of general merchandise at very low prices, often targeting low-income customers.

A) Department stores
B) Off-price retailers
C) Discount stores
D) Extreme-value retailers
E) Category specialists

Extreme-value Retailers

Stores that provide products at significantly lower prices than those of their competitors, often focusing on discount or budget items.

General Merchandise

A broad category of products that encompasses a wide variety of goods, often sold by large retail chains.

Low-income Customers

Individuals or households with minimal disposable income, representing a consumer segment that may require specifically tailored marketing approaches.