Asked by Melissa Brown on Jun 18, 2024
Verified
Min-Seo is looking for a Michael Kors chronograph watch and assumes she can view and try them on at Macy's. She makes a special trip to the store to look at the watches and selects the style she likes best. Which aspect of choosing a retail partner allowed Min-Seo to confidently shop for this item at a particular store?
A) channel structure
B) customer expectations
C) channel characteristics
D) distribution intensity
E) vertical integration of channel
Retail Partner
A business alliance between manufacturers and retail stores, where both parties work together to sell products to the end consumer, often involving special agreements or exclusive deals.
Michael Kors
A globally recognized luxury fashion brand known for its handbags, clothing, and accessories, founded by the designer Michael Kors.
Macy's
An American department store chain known for its wide range of consumer goods, including clothing, accessories, and home furnishings.
- Comprehend customer expectations in retail environments and their impact on retail and manufacturing strategies.
Verified Answer
KW
Kadesa WilsonJun 21, 2024
Final Answer :
B
Explanation :
Customer expectations, including the assumption that a specific retailer will carry the desired product, play a crucial role in determining where a consumer decides to shop. Min-Seo's confidence in finding a Michael Kors chronograph watch at Macy's is based on her expectations of the store's product offerings.
Learning Objectives
- Comprehend customer expectations in retail environments and their impact on retail and manufacturing strategies.