Asked by Theresa Quinn on Jun 16, 2024
Verified
Marketing efforts to develop customer loyalty will be more successful if the marketer has a solid understanding of customer needs.
Customer Loyalty
A measure of a customer's willingness to continue buying from or patronizing a brand or company over time.
Customer Needs
The specific desires, requirements, or preferences of customers that businesses aim to fulfill with their products or services.
- Recognize the importance of comprehending customer needs, desires, and demands within the context of market segmentation.
Verified Answer
DD
Danielle Davidson
Jun 16, 2024
Final Answer :
True
Explanation :
Understanding customer needs is crucial in building relationships with customers and providing them with the products and services that meet their expectations. This plays a key role in fostering customer loyalty.
Learning Objectives
- Recognize the importance of comprehending customer needs, desires, and demands within the context of market segmentation.
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