Asked by Michelle Marquez on Jul 12, 2024
Verified
Marketing channels and supply chains comprise various buying entities that form relationships with one another. The basic motivating factor in these interactions is
A) collaboration creates transactional relationships.
B) the most powerful member of the supply chain always wins.
C) each party wants something from the others.
D) the participants must create the best possible EDI system.
E) retail floor salespeople need emotional support from management.
Supply Chains
Networks that involve the production and supply of goods, involving multiple stages including material procurement, manufacturing, and distribution.
Transactional Relationships
Business interactions focused on the exchange of goods, services, or funds with little emphasis on building long-term partnerships.
EDI System
Electronic Data Interchange system, allowing the structured transmission of data between organizations electronically.
- Comprehend the principles of cooperative and competitive relationships within the supply chain.
Verified Answer
JF
jason fisherJul 15, 2024
Final Answer :
C
Explanation :
The basic motivating factor in interactions between buying entities in marketing channels and supply chains is that each party wants something from the others. This could be anything from goods or services to information or support. Collaboration and transactional relationships may result from these interactions, but the ultimate motivation is the fulfillment of each party's needs or desires. The idea that the most powerful member of the supply chain always wins is not necessarily true, and the creation of an EDI system may be a means to an end, but it is not the motivating factor in these interactions. The emotional support of retail floor salespeople is also not directly related to the motivations behind marketing channels and supply chains.
Learning Objectives
- Comprehend the principles of cooperative and competitive relationships within the supply chain.