Many customers will walk right past a diner that serves coffee and go to Starbucks,where they pay more for a cup of java.For these customers,coffee is differentiated by:

A) style.
B) location.
C) quality.
D) type.

Differentiated

Products or services that are distinct from one another due to variation in design, quality, or other attributes, allowing them to appeal to different consumer preferences.

Starbucks

An American multinational chain of coffeehouses and roastery reserves known for its signature coffee drinks, teas, and baked goods, with a global presence.

Quality

The standard of something as measured against other similar things; a degree or level of excellence.