List and describe the three characteristics of Big Data. Should your university address Big Data? Why or why not? Describe at least one business (not your university if you answered "yes" to the previous questions) that has to deal with Big Data. Explain why you chose that business.

1) Volume - lots of data 2) Velocity - data flowing into organization rapidly increasing 3) Variety - can get structured, unstructured, or semi-structured data (most is unstructured) and changes rapidly (except for the structured) Most students will have to say yes because everyone has to deal with social media and what students or other people say on social media A student could pick just about any business because social media impacts everyone