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Asked by Michelle Kuruc on Jun 10, 2024

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Limited effects theory argued that the influence of media messages were limited to certain demographics.

Limited Effects Theory

A communication theory suggesting that media's influence on people's attitudes and behavior is small and limited by individual differences, social categories, and personal relationships.

Media Messages

Information or content that is distributed to the public via various media channels, including news, entertainment, and advertising.

Certain Demographics

Specific groups of the population defined by age, gender, income level, or other attributes for targeted marketing or analysis.

  • Understand the differential impact of media content across various demographics and social groups.
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Bonisiwe MthantiJun 17, 2024
Final Answer :
False
Explanation :
Limited effects theory posits that media's influence on people's attitudes and behavior is small because people generally choose what to watch based on their existing beliefs and interests, and they interpret messages in light of their own backgrounds, relationships, and experiences. It does not argue that influence is limited to certain demographics, but rather that it is generally limited across the board due to these selective processes.

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