Asked by Fazena Jaikaran on May 04, 2024

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Josephine has just been given the assignment of developing the Sales and Marketing strategy for the company's new product line to be released in December. What type of decision making will be required of Josephine?

A) structured
B) unstructured
C) technical
D) programmed
E) nonprogrammed

Sales And Marketing Strategy

A comprehensive plan that identifies the objectives, tactics, and measures for promoting and selling products or services to target customers effectively.

Unstructured

Lacking a predefined data model or organization, often referring to information or processes.

  • Identify the differences between programmed decisions and nonprogrammed decisions.
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Ciara ScottMay 07, 2024
Final Answer :
E
Explanation :
Developing a Sales and Marketing strategy for a new product line is a unique and non-recurring task. Josephine will have to use nonprogrammed decision-making to analyze and evaluate various alternatives, consider potential risks and uncertainties, and develop a new plan that aligns with the company's goals and objectives. This type of decision-making doesn't have a standard procedure or solution as it involves unforeseeable and unpredictable factors.