Asked by Shaniqua Esdaille on May 10, 2024
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Jorge is working on a global marketing assessment team looking well into the future to determine the most attractive market areas around the world. He is evaluating market sizes and growth rates. Based on population growth rates in different regions, he should consider that
A) countries with high purchasing power today may not continue to show the same growth in the future.
B) the United States and Western Europe will have dramatic increases in population growth leading to overcrowding.
C) the middle class in India will continue to shrink as the rich get richer and the poor get poorer.
D) in places like India, urban population centers will become increasing unattractive and the rural areas will experience major growth in population.
E) the global population is expected to grow at staggering rates indefinitely.
Population Growth
The increase in the number of individuals in a population, often discussed in context with economic, environmental, and social impacts.
Purchasing Power
The ability of an individual or group to buy goods or services, often considered in relation to the amount of goods or services that one's money can buy.
Urban Population
The segment of a country's population that resides within towns and cities as defined by governmental standards.
- Understand the impact of population growth rates on global market opportunities.
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Learning Objectives
- Understand the impact of population growth rates on global market opportunities.
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