____ is the ongoing process of ensuring a competitively superior fit between an organization and its changing environment.

A) Strategic management
B) Strategic control
C) Organizational planning
D) Synergy
E) Operational planning

Strategic management involves the continuous evaluation and adjustment of an organization's strategy in response to changes in its internal and external environment to maintain a competitive advantage. Therefore, it is the most appropriate choice for the ongoing process of ensuring a competitively superior fit between an organization and its changing environment. Strategic control involves monitoring and adjusting the implementation of the strategy, but it does not deal with the larger context of environmental changes. Organizational planning and operational planning are more focused on specific goals and objectives, rather than the overall strategy, and do not necessarily involve a continuous evaluation of the environment. Synergy refers to the combined effect of two or more entities working together, which is not directly related to managing an organization's strategy.