Asked by Juliana Gallego on Jul 24, 2024
Verified
_________ is NOT an example of a data aggregator.
A) Acxiom
B) ChoicePoint
C) Google
D) LexisNexis
Data Aggregator
A system or service that collects data from various sources, consolidates it, and makes it usable for analysis or reporting.
Acxiom
A marketing technology and services company that specializes in harnessing data to deliver customer insights for businesses.
- Recognize the importance of digital profiles and web tracking tools in analyzing consumer actions.
Verified Answer
MK
Matthew KowlessarJul 26, 2024
Final Answer :
C
Explanation :
Google is primarily a search engine and technology company, not a data aggregator in the same sense as Acxiom, ChoicePoint, and LexisNexis, which specialize in collecting and compiling data from various sources for analysis and resale.
Learning Objectives
- Recognize the importance of digital profiles and web tracking tools in analyzing consumer actions.