Asked by Keiona Wedderburn on May 19, 2024

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______ is common in retail goods for which consumers have an idea of what the price "should be" and have a "usual" price in mind for that item.

A) Price lining
B) Prestige pricing
C) Reference pricing
D) Odd pricing

Reference Pricing

Psychological pricing strategy common in retailing goods for which consumers have an idea of what the price “should be.”

Price Lining

A pricing strategy where products or services are grouped into different price ranges to target various consumer segments.

Retail Goods

Products that are sold to the end consumer for personal or household use.

  • Examine diverse pricing approaches and their utilizations.
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BG
Briana GarnicaMay 23, 2024
Final Answer :
C
Explanation :
Reference pricing is used when consumers have a specific price in mind for a product, against which they compare the actual price to determine if it represents a good value.