Asked by Hailey Cranor on Jul 14, 2024
Verified
Irony Pizzas has entered a unique form of licensing with Rob Jasons Inc. to open fifty stores across the city of Norjan. This exemplifies a(n) _____.
A) master franchise arrangement
B) turnkey operation
C) allied incubation
D) bonded joint venture
Master Franchise Arrangement
A type of franchise agreement where the master franchisee has the exclusive rights to develop a brand in a particular territory, sub-franchising to others.
- Acquire knowledge about the myriad approaches to establishing a presence in overseas markets and the criteria driving the choice of mode of entry.
- Recognize the role of contractual relationships and alliances in international business.
Verified Answer
RL
Raven LindseyJul 20, 2024
Final Answer :
A
Explanation :
A master franchise arrangement allows a franchisee (in this case, Rob Jasons Inc.) to own and operate multiple outlets of the franchisor (Irony Pizzas) in a specified area, which aligns with the scenario described.
Learning Objectives
- Acquire knowledge about the myriad approaches to establishing a presence in overseas markets and the criteria driving the choice of mode of entry.
- Recognize the role of contractual relationships and alliances in international business.