Asked by Shelby Buckler on Jun 17, 2024
Verified
_________ involves companies providing standard specifications for different consumer groups.
A) Configured mass customization
B) Consumer segmentation
C) Mass customization
D) Mass production
Mass Customization
A production and marketing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.
- Understand the array of tactics businesses utilize in response to outside pressures.
Verified Answer
GL
Giovanni LeyvaJun 21, 2024
Final Answer :
B
Explanation :
Consumer segmentation involves dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes.
Learning Objectives
- Understand the array of tactics businesses utilize in response to outside pressures.