Asked by Kiyana Inczedi on Jul 06, 2024
Verified
Internet research by Strassberg and Holty (2003) compared responses to women's Internet personal ads. The researchers presented participants with an ad focusing on different characteristics such as 1) slim and attractive, 2) sensual and passionate, 3) painting and hiking, or 4) financially independent and ambitious. This is an example of a _____ design.
A) factorial
B) matrix
C) multiple
D) non-experimental
Factorial Design
An experimental strategy used to study the effects of two or more independent variables simultaneously, by varying each variable across all levels of the others.
Non-experimental
Research designs that do not involve manipulation of variables but rather observe and analyze relationships as they naturally occur.
Personal Ads
Advertisements placed by individuals seeking to meet others for dating, friendship, or other types of personal connections.
- Attain comprehension regarding the use and theory of factorial designs in experimental investigations.
Verified Answer
ZK
Zybrea KnightJul 06, 2024
Final Answer :
A
Explanation :
A factorial design involves manipulating two or more independent variables to determine their separate and combined effects on a dependent variable. In this study, the researchers manipulated the characteristics presented in the personal ads, which represent independent variables, and measured participants' responses, which is the dependent variable. The presentation of different characteristics in the ads creates a 4x1 factorial design.
Learning Objectives
- Attain comprehension regarding the use and theory of factorial designs in experimental investigations.