Asked by Rachel Osorio on Jul 22, 2024

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Influencers are trusted above many other information sources because of their perceived ______ and ______.

A) Authenticity.
B) Transparency.
C) Expertise.
D) A & B.
E) A & C.

Influencers

Persons capable of swaying the purchasing preferences of others owing to their position, knowledge, authority, or rapport with the audience.

Authenticity

The quality of being genuine, real, or true, not copied or fake.

Expertise

The skill, knowledge, and experience that an individual or organization possesses in a particular field or area.

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Shakirat MajekodunmiJul 29, 2024
Final Answer :
D
Explanation :
Influencers are trusted because of their perceived authenticity and transparency. They are seen as real people who share their genuine experiences and opinions, which is why they are considered more trustworthy than traditional advertising or marketing messages. Additionally, influencers often disclose when they have been compensated for promoting a product or service, which adds an extra layer of transparency that builds trust with their audience.