Asked by Kajal Verma on Jul 04, 2024

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In which stage of the product life cycle should product strategy focus on improved cost control?

A) introduction
B) growth
C) maturity
D) saturation
E) inflation

New Product

A good, service, or idea that has recently been introduced to the market, offering new benefits or satisfying newly identified needs or market niches.

Economic Change

A shift in the state of an economy, often marked by fluctuations in employment, prices, and wealth, potentially initiated by policy, market, environmental, or technological alterations.

Demographic Change

The alteration over time in the statistical characteristics of a population, such as age, race, or income.

  • Acquire knowledge about the various phases of the product life cycle and understand the strategic actions pertinent to each phase.
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Verified Answer

CO
Cesar OrozcoJul 11, 2024
Final Answer :
C
Explanation :
During the maturity stage of the product life cycle, sales growth slows down as the market becomes saturated with the product. At this point, it becomes necessary to focus on cost control measures to maintain profitability. Through cost reduction techniques, companies can continue to benefit from economies of scale and price their product competitively, allowing them to remain profitable despite lower sales growth.