In the theory of reasoned action and theory of planned behavior,subjective norms refer to

A) what a person thinks will be the likely outcome of a behavior
B) a person's belief about what others would think about the behavior
C) whether the person subjectively feels positive or negative about the behavior
D) the extent to which people believe other people often engage in the behavior

Subjective norms refer to an individual's perception of social pressure to perform or not perform a particular behavior. It includes a person's belief about what others would think about the behavior, and the extent to which they feel social pressure to conform to those beliefs. Option A refers to outcome expectancy, option C refers to affective attitude, and option D refers to descriptive norm.