Asked by Jennifer Cesar on Jun 10, 2024
Verified
In the Cultural Indictors Project, George Gerbner and his associates argued that television's effects ______.
A) tend to occur only to those who are most vulnerable to the influence of media
B) are due to prolonged exposure to a specific genre of programming
C) come from extensive exposure to its contents in general, rather than from any particular program or genre
D) have both short-term and long-term consequences depending on variables such as genre of programming and a person's vulnerability to influence
Cultural Indicators Project
A research initiative that aims to identify, analyze, and map the recurring themes and values in media content to understand cultural shifts.
George Gerbner
A pioneering researcher in communication studies, best known for his research on television's effects on society, particularly the cultivation theory.
- Understand the influence of agenda-setting, framing, and cultivation theory on public opinion and media outcomes.
Verified Answer
AG
Anahi Garcia B.Jun 14, 2024
Final Answer :
C
Explanation :
Gerbner's Cultural Indicators Project suggested that television's effects stem from cumulative exposure to its overall content, rather than from specific programs or genres. This concept is part of the "cultivation theory," which posits that long-term, heavy exposure to television's uniform messages and images shapes viewers' perceptions of reality.
Learning Objectives
- Understand the influence of agenda-setting, framing, and cultivation theory on public opinion and media outcomes.