In the context of the entry tactics available for different entry modes, which of the following is a difference between the "make" tactic and the "ally" tactic?

A) In the "make" tactic, a company partners with existing firms in the local market, whereas in the "ally" tactic, a firm develops its own operations in the foreign country.
B) In the "make" tactic, a firm develops its own operations in the foreign country, whereas in the "ally" tactic, a company partners with existing firms in the local market.
C) In the "make" tactic, a firm will acquire another firm already operating in the local market, whereas in the "ally" tactic, a firm develops its own operations in the foreign country.
D) In the "make" tactic, a firm partners with existing firms in the local market, whereas in the "ally" tactic, a firm will acquire another firm already operating in the local market.

Question

Zybrea Knight · Accepted Answer

Final Answer : B, Explanation :  The make tactic involves a firm developing its own operations in a foreign country, essentially building its presence from the ground up. On the other hand, the ally tactic involves forming partnerships or alliances with existing firms in the local market to enter or expand in that market.

Definitions

Learning Objectives

Learning Objectives

Related questions