Asked by Gusaleana Drayton on Feb 18, 2024



In the business model canvas (BMC) ,what is covered under the offering?

A) the value proposition and customer segments
B) customer segments
C) the value proposition
D) customer segments and channels
  • Understanding the components of the business model canvas (BMC)
  • Identifying the elements covered under the offering section of the BMC
  • Recognizing the relationship between the value proposition and customer segments

Verified Answer

Jonathan Lofgren

Feb 18, 2024

Final Answer :
Explanation :
In the BMC, the offering mainly covers the value proposition, which includes the products or services being offered and how they address the needs and wants of the customer segments. The customer segments are a separate element of the BMC, and channels refer to the methods used to deliver the offering to customers.