Asked by Alana Burns on May 28, 2024
Verified
In order to generate interest about the company's publications, the Media Manager of Gordon Books started a personal blog where she posed as an avid reader and amateur literary critic and reviewed the company's books favourably. She also invited readers to buy the books, discuss them online, and send in their reviews. Which of the following is the best criticism of the manager's action?
A) She engaged in plagiarism.
B) She selectively misquoted information.
C) She failed to protect information entrusted to her.
D) She failed to ensure transparency.
Transparency
The practice of being open, honest, and straightforward about various aspects of a company's operations, decisions, and information.
Plagiarism
The act of using someone else's work or ideas without proper attribution, presenting them as one's own.
Misquoted
Incorrectly reporting the words of someone, often changing the meaning or context of the original statement.
- Understand the importance of transparency and ethical considerations in promotional activities.
Verified Answer
AM
Alexa MudroJun 03, 2024
Final Answer :
D
Explanation :
The media manager's actions could be seen as deceptive since she posed as an impartial reader and critic when she was actually promoting the company's books. This lack of transparency could undermine the trust of readers and potential customers.
Learning Objectives
- Understand the importance of transparency and ethical considerations in promotional activities.
Related questions
Which of the Following Best Describe Transparency in a Communication ...
Which of the Following Best Describes the Concept of Ethics ...
Ethical Businesspeople View Persuasion as a Way to Align Their ...
An Ethical Persuasive Argument ...
In Social-Media Marketing,________ Are Enthusiastic Fans of Your Company and ...