Asked by Viviana Paola on May 25, 2024
Verified
In order to boost sales of its tablets, Zip Communications paid several people to write artificial positive testimonials about its products. What is the best criticism of Zip's decision?
A) It selectively misquoted information.
B) It failed to protect customer information.
C) It engaged in misrepresentation.
D) It violated a copyright.
Misrepresentation
The act of giving a false or misleading account of the nature of something, often to deceive or mislead.
Artificial Testimonials
Fake or fabricated reviews and endorsements meant to mislead consumers about the quality or effectiveness of a product or service.
- Understand the ethical concerns associated with business communication.
Verified Answer
AM
Alexa MudroMay 31, 2024
Final Answer :
C
Explanation :
Zip Communications engaged in misrepresentation by paying people to write false positive testimonials about their products. This is unethical and can mislead potential customers into purchasing a product that may not live up to its advertised claims.
Learning Objectives
- Understand the ethical concerns associated with business communication.