Asked by Justice McGuire on May 11, 2024
Verified
In Nisbett and Wilson's (1977) studies on consumers' awareness of purchasing decisions, ____.
A) people were able to articulate accurately that they made their choice based on product color or softness
B) people made choices based on the product softness or color, but thought they made the choice based on when they saw the product
C) people made choices based on whether they saw the product last, but thought they made the choice based on product color or softness
D) people were able to articulate accurately that they made their choice based on when they saw the product
Purchasing Decisions
The process by which individuals decide what, when, and how to buy goods or services.
Nisbett And Wilson
Psychologists known for their work on human inference and reasoning, particularly on how people understand their own mental processes.
- Examine how the process of introspection and receiving feedback from social settings enhances self-understanding.
Verified Answer
NP
Nikita PadhiarMay 17, 2024
Final Answer :
C
Explanation :
Nisbett and Wilson's studies found that people's self-reported reasons for their choices often did not match the actual influences on their decisions. Specifically, participants made choices based on the order in which they saw products (e.g., preferring the last item they saw), but believed and reported that their choices were based on intrinsic product qualities like color or softness.
Learning Objectives
- Examine how the process of introspection and receiving feedback from social settings enhances self-understanding.