In making decisions management ordinarily considers both financial and nonfinancial information.

Management needs to consider both financial and nonfinancial information in order to make informed and effective decisions. Financial information includes data related to revenues, expenses, profits, and investments, while nonfinancial information can include qualitative factors such as customer satisfaction, employee morale, and brand reputation. Without taking both types of information into account, management may not have a complete understanding of the impact and potential outcomes of their decisions.