Asked by Cameron Hutton on Jun 16, 2024
Verified
In group decision-making contexts, the person who actually consumes the product or service is called the:
A) initiator.
B) user.
C) buyer.
D) influencer.
User
An individual or entity that utilizes a product, service, or system for a particular purpose.
Influencer
An individual with the ability to impact the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience.
Buyer
An individual or entity that purchases goods or services for personal use, consumption, or investment.
- Acquire knowledge on the different roles and functions played within the scope of collective decision-making processes.
Verified Answer
PD
Paulette DuraznoJun 22, 2024
Final Answer :
B
Explanation :
In group decision-making contexts, the person who actually consumes the product or service is referred to as the "user." This role is distinct from the initiator who may propose the purchase, the buyer who physically acquires the product, and the influencer who affects the decision with their opinion.
Learning Objectives
- Acquire knowledge on the different roles and functions played within the scope of collective decision-making processes.
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