Asked by Nicki Gagliano on Jun 05, 2024

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In general,the further up the supply chain a company is (or the further they are from the consumer) ,

A) the greater the distortion of information they receive.
B) the smaller the distortion of information they receive.
C) the more accurate the information they receive.
D) the more useful the information they receive.

Supply Chain

The network of all the individuals, organizations, resources, activities, and technology involved in the creation and sale of a product, from the delivery of source materials from the supplier to the manufacturer, and eventually to the end user.

Distortion

Alteration or warping of information, perception, or reality, often leading to misunderstanding or misinterpretation.

Information Received

The data or input obtained by an individual or organization, potentially influencing decision-making or actions.

  • Comprehend the impact of information distortion up the supply chain.
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SJ
Suzette JonesJun 11, 2024
Final Answer :
A
Explanation :
The further up the supply chain a company is, the more intermediaries there are between them and the end consumer. Each intermediary can distort the information they receive or interpret it differently, leading to a greater distortion of information at higher levels of the supply chain.