In evaluating the performance of salespersons, the salesperson with the highest level of sales dollars should be evaluated as the best performer.

Sales Dollars

The total revenue generated from the sale of goods or services before any expenses are subtracted.

Performance

The act of carrying out or accomplishing tasks, goals, or objectives, often measured against known standards or objectives.

Salespersons

Individuals employed to sell products or services to customers, often working on commission and responsible for meeting sales targets.