Asked by peatragay peatra_2001@yahoo.com on May 21, 2024

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In Chapter 18 of the textbook,natives in traditional dress on Enaotai Island in West Papua New Guinea are photographed observing the movie Grease on television.This is an example of the global influence and control of television by the United States.Which term best describes this phenomenon?

A) media convergence
B) media integration
C) media imperialism
D) media functioning
E) None of the above.

Media Imperialism

The domination of smaller cultures by larger media productions, typically representing the interests and narratives of more economically powerful nations.

Global Influence

The capacity to have an effect on the character, development, or behavior of someone or something at a global scale.

  • Comprehend the idea and outcomes of media imperialism.
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HM
herlou mae guevaraMay 23, 2024
Final Answer :
C
Explanation :
The phenomenon described in the question is an example of media imperialism, which refers to the dominant control and influence of western media, particularly that of the United States, on other cultures and societies. The fact that traditional natives in Papua New Guinea are watching a Hollywood movie on television illustrates the extent of cultural homogenization and the spread of American cultural norms and values through mass media. Media convergence and media integration, on the other hand, refer to the merging of previously distinct media platforms and the incorporation of new technologies into media production and distribution. Media functioning is not a recognized term in the field of media studies.