In business messages, you need to state your specific purpose as precisely as possible, even identifying which audience members should respond, how they should respond, and when.

Specific Purpose

A clear statement defining the goal or objective that a particular activity, document, or speech aims to achieve.

Business Messages

Communications crafted to convey information or intentions within a professional setting, targeting specific outcomes or responses.

Audience Members

Individuals who are part of the group that watches, listens to, or reads a performance, presentation, or written work.