In analyzing members of groups, which of the following features of an individual is most useful in psychographic profiling?

A) the age of the individual
B) the values and beliefs of the individual
C) the annual savings made by the individual
D) the sex of the individual
E) the annual tax paid by the individual

Psychographic Profiling

A marketing technique that categorizes audiences based on their personality traits, interests, values, and lifestyles to better target advertising and communications.

Values And Beliefs

Principles or standards of behavior that are considered important by individuals or groups, and convictions held to be true.